Service
Strategy and Script
Narrative, message and order of arguments. A visual script suited to the launch channels — before production begins.
About the service
Editorial strategy defines the narrative before the camera is turned on. What message does the project need to communicate? In what order are the arguments most effective? Which channel is each piece suited for?
Developments that define script and narrative in advance produce more cohesive material and get more value from every piece — because every frame has a purpose within a planned sequence.
When to hire before production
Strategy should come before execution. Defining the narrative, the channels and the content fit at the start of the process avoids rework and ensures the material produced communicates the positioning of the development precisely.
Projects with this service
Have a launch approaching?
Tell us about the project and see how to structure the narrative in advance.